Amanda Kaufman: Be the CEO of Your Life

August 06, 20265 min read

Personal Growth, Intentional Living, Mindset

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You’re Not Stuck: Amanda Kaufman on Intentionality, Agency & Being CEO of Your Life

Feeling stuck doesn’t mean you’re broken; it means something in your life is asking for your attention. Drawing on ideas popularized by coach and strategist Amanda Kaufman, this article explores how Intentionality, Personal Agency, and becoming the CEO Of Your Life can help you move from autopilot to actively creating a life that feels aligned, energized, and fully yours.

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What It Really Means to Feel “Stuck”

When you feel stuck, it can seem like life is happening to you instead of with you. Maybe you’re in a job that drains you, a routine that bores you, or a pattern that keeps repeating in your relationships. You might catch yourself thinking, “This is just how it is,” or “I don’t really have a choice.” That’s the voice of stuckness talking—quiet, heavy, and resigned.

Amanda Kaufman’s work is a helpful reminder that you’re not actually trapped; you’re just temporarily disconnected from your sense of power. The good news is that power isn’t something you have to earn from the outside world. It starts with the way you think, decide, and show up for yourself every single day.

Intentionality: Shifting from Autopilot to On Purpose

Intentionality is simply living on purpose instead of by default. It’s the difference between drifting through your day and deciding, “This is how I want to feel, and this is what I’m choosing to focus on.” Rather than letting your calendar, inbox, or other people’s expectations run your life, you pause and ask, “What do I actually want here?”

A friendly place to start is with one small area: your mornings, your lunch break, or your evenings. Instead of scrolling your phone until you’re half-asleep, what would it look like to use that time with more Intentionality? Maybe you journal, take a walk, read a few pages of a book, or plan your next day. Tiny, deliberate choices build the muscle of living on purpose and not by accident.

Personal Agency: Remembering You Always Have a Say

Personal Agency is your ability to influence your own experience. You may not control everything that happens, but you always have a say in how you respond, what you make it mean, and what you do next. When you reconnect with your agency, Overcoming Stuckness stops being a mysterious miracle and becomes a series of doable steps.

Try this simple reframe the next time you feel boxed in: instead of saying, “I can’t,” experiment with, “Right now, I’m choosing not to because…” or “I haven’t figured out how to yet.” That subtle shift reminds you that you’re an active participant, not a passive character in your own story. Personal Agency doesn’t mean everything is easy; it means you’re no longer pretending you’re powerless.

Becoming the CEO Of Your Life

One of Amanda Kaufman’s most empowering ideas is treating yourself as the CEO Of Your Life. Think about what a great CEO does: they set a vision, make tough calls, delegate, protect their time, and regularly review what’s working and what’s not. Now imagine applying that same mindset to your days, your energy, and your dreams.

Being CEO doesn’t mean turning your life into a cold business plan. It means you stop waiting for permission. You schedule your priorities instead of trying to squeeze them into the margins. You say yes and no with more confidence. You decide what “success” looks like for you, not just what other people say it should be. When you own that role, feeling stuck starts to feel less like a permanent identity and more like a temporary data point you can act on.

Clarity in Choices: From Overwhelm to Direction

A big part of Overcoming Stuckness is gaining Clarity In Choices. When everything feels fuzzy, every option seems risky, and it’s tempting to stay exactly where you are. Clarity doesn’t always arrive as a lightning bolt; more often, it’s something you create by asking gentle, honest questions and listening to the answers.

You might ask yourself:

  • What do I want more of in my life over the next year?

  • What do I want less of?

  • If I trusted myself fully, what small step would I take this week?

Writing your answers down can be surprisingly powerful. Clarity In Choices grows when your desires move from vague thoughts in your head to concrete words on a page. Once you can see them, you can start aligning your decisions around them—one conversation, one boundary, one brave yes or no at a time.

Overcoming Stuckness with Small, Brave Moves

Overcoming Stuckness rarely comes from one giant, dramatic leap. More often, it’s the result of many small, brave moves repeated over time. You send the email. You ask for feedback. You sign up for the class. You block off an hour for something that matters to you and actually honor it. Each action is like a vote for the future you’re building.

When doubt shows up—and it will—you can remind yourself: “I’m learning to be the CEO Of My Life. It’s okay if I don’t have everything figured out. My job is just to take the next aligned step.” That mindset keeps you moving even when the path isn’t perfectly clear yet.

To Live Life Fully, Start Where You Are

At the heart of Amanda Kaufman’s message is a simple truth: you deserve to Live Life Fully, not half-present, half-hopeful, and half-exhausted. Living fully doesn’t mean your life is perfect or drama-free. It means you’re awake to your own desires, honest about what’s not working, and willing to experiment with new ways of being.

You don’t have to wait for a new year, a promotion, or a major life event to begin. You can start today by choosing one area where you’ll bring more Intentionality, one decision where you’ll honor your Personal Agency, and one small action that reflects the CEO Of Your Life you’re becoming. Over time, those choices add up to a life that feels more like you—vibrant, aligned, and deeply alive.

You’re not stuck. You’re standing at a doorway. With a little clarity, a little courage, and a lot of kindness toward yourself, you can step through and create a life that you’re genuinely excited to wake up to.

Amanda Kaufman
Amanda is a Certified Live Life Fully Coach, entrepreneur, and content creator. She's built her businesses around having the right conversation at the right time to achieve goals. She works with entrepreneurs and executives to activate their next level of ambition by identifying and supporting the next most aligned action.
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